Most Bengaluru projects now open quietly before their official launch. A builder collects expressions of interest (EOIs), offers launch pricing to the first buyers, and opens unit selection in order of the queue. Done well, it gets you a better price and the pick of the towers. Done carelessly, it ties up money in a project whose plans and approvals are not yet final. Here is how it works, what to ask, and what is open right now.
How a pre-launch works
- EOI. You pay a token to register interest. In return you get priority for unit selection and access to launch pricing.
- Launch and allotment. At launch, EOI holders choose units in queue order. The price sheet and payment plan are confirmed.
- Booking. You pay the booking amount, usually a percentage of the price, and sign an agreement once the project is RERA registered.
- Price phases. Builders tend to raise prices in steps as units sell, which is where the early-buyer advantage comes from.
Seven questions before you pay an EOI
- Is the EOI fully refundable if I do not book, and within how many days?
- Is the project RERA registered, or when is registration expected?
- Is the land title clear, and are the layout and building plans approved?
- What will the launch price be, and what charges sit outside it (car park, club, deposits)?
- What payment plan applies: construction-linked or time-linked?
- What has this builder delivered before, and how close to the promised dates?
- Which towers and floors open first, and can I choose before paying the booking amount?
Never sign an agreement for sale or pay beyond the token before RERA registration. Our 12-point RERA checklist covers what to verify once the registration is live.
Pre-launch and EOI projects open now
We currently track 17 projects in pre-launch or EOI across Bengaluru, starting from ₹70 Lakh. The table updates as projects launch.
| Project | Builder | From | ≈ ₹/sq.ft | Homes | Possession |
|---|---|---|---|---|---|
| Prestige KIADB Phase 2 | Prestige | ₹70 Lakh | ₹14,583 | 1 to 3 BHK | December 2031 |
| Sowparnika Chapter 86 | Sowparnika Projects | ₹77 Lakh | ₹13,230 | 1 to 3 BHK | Pre-Launch |
| Brigade Granada | Brigade | ₹1.07 Cr | ₹14,658 | 1 to 4 BHK | December 2031 |
| Candeur Icon | Candeur Constructions | ₹1.19 Cr | ₹10,215 | 2 to 4 BHK | June 2030 |
| Prestige Marigold Phase 2 | Prestige | ₹1.27 Cr | Plots / Villas | Pre-Launch | |
| Prestige Garden Breeze | Prestige | ₹1.45 Cr | ₹13,414 | 2 to 3 BHK | June 2030 |
| Prestige Thanisandra | Prestige | ₹1.63 Cr | ₹12,538 | 2 to 3 BHK | December 2029 |
| Myhna Vistara | Myhna Properties | ₹1.75 Cr | ₹10,479 | 3 to 4 BHK | June 2029 (Towers A to E), June 2030 (Tower F) |
| Embassy Knowledge Park | Embassy | ₹1.81 Cr | ₹17,437 | 2 to 5 BHK | December 2032 |
| Sobha Liora | Sobha | ₹3.18 Cr | ₹17,966 | 3 to 4 BHK | December 2031 |
| Purva Hennur | Puravankara | ₹3.49 Cr | ₹17,467 | 3 to 4 BHK | December 2030 |
| Total Environment Sarjapur | Total Environment Homes | ₹5.1 Cr | ₹20,482 | 3 BHK | May 2031 |
| Godrej Whitefield Row Houses | Godrej Properties | ₹5.4 Cr | 4 to 5 BHK | December 2029 | |
| Codename Futura | Puravankara | On request | 2 to 3 BHK | December 2030 (tentative) | |
| Goyal & Co Hariyana, North Bangalore Plots | Goyal & Co / Hariyana | On request | Plots / Villas | Pre-Launch | |
| Lodha Haven | Lodha | On request | Plots / Villas | Pre-Launch | |
| Lodha Sadahalli (The Glorious Life) | Lodha | On request | Plots / Villas | Pre-Launch |
By area, see new launches in Whitefield, on Sarjapur Road and in North Bengaluru.
Who pre-launch suits
Pre-launch suits buyers who can wait for possession (often four years or more), want the best price and the pick of units, and are comfortable doing their own checks on the builder. If you need to move in soon, or would rather see the finished home first, our guide to pre-launch vs ready-to-move weighs the two side by side.
Want early access to a launch? Message us on WhatsApp with your budget and preferred area. We share EOI terms, price sheets and floor plans as soon as builders release them.
Frequently asked questions
What is a pre-launch project?
A project a builder offers before its formal launch, often while RERA registration is in progress. Early buyers usually get launch pricing and first pick of units in return for committing early.
What is an EOI in real estate?
An expression of interest: a token amount that reserves your place in the queue for a pre-launch or launch. It usually gives priority in unit selection and launch pricing. Ask in writing whether it is fully refundable if you choose not to book.
Is it safe to book a pre-launch project?
It can be, with care. Prefer builders with a strong delivery record, insist on a refundable EOI, and do not sign an agreement or pay beyond the token until the project is RERA registered.
Is an EOI amount refundable?
Often, but not always. Terms differ by builder and project, so get the refund conditions in writing before you pay.
How much cheaper is a pre-launch price?
It varies by project and market. Launch phases are often priced below later phases, but the saving is never guaranteed, so compare against nearby launched projects before deciding.
